Why MIPS Matters
THE TECHNOLOGY
THAT SAVES BRAINS.
Most helmet impacts don't happen straight on. They happen at an angle — and that rotational force is what causes the most serious brain injuries, including concussions and traumatic brain injuries like the kind our son sustained.
MIPS stands for Multi-directional Impact Protection System. It's a low-friction slip plane built inside the helmet that rotates independently of the outer shell on impact — redirecting that dangerous rotational energy away from your brain in milliseconds.
Standard helmets protect against direct impacts. MIPS-equipped helmets protect against the way most real-world impacts actually happen. For e-scooters, bikes, and skateboards — where falls are unpredictable and often angled — MIPS isn't a luxury. It's the standard to look for.