Headstrong

A movement for the next generation

HEADSTRONG

Ride Smart. Protect Your Story.

Helmets changed the culture on the mountain. It's time to change it on campus — not through fear, but through a genuine shift in what it means to be smart, strong, and cool.

292K
TBI hospitalizations yearly
80%
Preventable with a helmet
1
Story that started this
WEAR YOUR HELMET RIDE SMART BE HEADSTRONG CHANGE THE CULTURE HELMETS ARE COOL PROTECT YOUR STORY WEAR YOUR HELMET RIDE SMART BE HEADSTRONG CHANGE THE CULTURE HELMETS ARE COOL PROTECT YOUR STORY

ONE MOMENT.
ONE LIFE.

On the afternoon of January 29th, 2026, Kyson was riding his e-scooter to water polo practice. At a crosswalk approaching campus, a car struck him. What followed changed everything: for him, his family, his teammates, and everyone who loves him.

Kyson sustained fractured C5-7 vertebrae, a frontal lobe fracture, and a traumatic brain injury. The rest of his body remained relatively unscathed—meaning a helmet would have been the difference between a scary afternoon and a life completely interrupted. Recovery wasn't a straight line. Kyson spent weeks in the ICU, acute rehab, and ongoing speech, occupational, and physical therapies.

But here's what nobody planned on: Kyson.

It was out of his grit, his stubbornness, and his refusal to let this be the end of his story that the HeadStrong movement was formed. If one helmet could have changed the outcome of that afternoon, imagine what a generation of helmets could change—one campus at a time.

That's HeadStrong. Not a safety lecture. Not a statistic. A mission born from one real moment, one real person, and one simple truth: your brain is worth protecting.

Join the Movement
Headstrong

"I didn't think it would happen to me. No one ever does. But now I want to make sure that when someone hops on their bike, their skateboard, their scooter — they think twice. Not out of fear. Out of love for their own story."

— Kyson, Founder

IT STARTED ON
THE MOUNTAIN.

Ski helmets weren't always the norm — visibility and community made them cool. We're doing the same thing for campuses everywhere.

01

Wear It

Strap up every single time — bike, board, scooter, skate. Culture starts with one person others are watching.

02

Rep It

Stickers. Posts. Conversations. Make Headstrong visible on your campus until helmets stop being "extra" and start being expected.

03

Spread It

Share Kyson's story. Start a chapter. Talk to student government about a helmet program. Real shifts happen at the local level.

04

Own It

Being Headstrong means caring about your brain the same way you care about your future. Your story is worth protecting.

Headstrong sticker

STICK IT
EVERYWHERE.

The easiest way to spread the movement. Slap a Headstrong sticker on your helmet, laptop, water bottle. Let people ask about it.

Request Your Free Sticker Pack

Drop your info below and we'll mail you a set of Headstrong stickers — on us. All we ask is that you use them.

KNOW MORE.
DO MORE.

JOIN THE
MOVEMENT.

Every culture shift starts with a community of people who decide to show up differently. This isn't about being told what to do — it's about choosing to protect something worth protecting.

Take the Headstrong Pledge. Share it. Watch how quickly your campus starts to shift.

Start a Campus Chapter Follow @headstrongridesmart

Take the Pledge

  • I will wear a helmet every time I ride.
  • I'll encourage my friends — without judgment.
  • I'll make safety look like strength, not fear.
  • I'll share Kyson's story when it matters.